Focused on conversions
Get a website that sells.
Fast, conversion-focused e-commerce & brand sites for growing DTC businesses — built to reduce checkout friction, lift average order value, and present your product the way customers expect to buy.
Typical clients: clothing, lifestyle, beauty and consumer brands. Project types: full e-commerce builds, product launches, and redesigns focused on conversion and speed — a launch-ready store typically delivered in 4–8 weeks.
Services
Outcomes I deliver.
Clear deliverables, no agency overhead.
Full E-commerce Stores
A fast, conversion-first store — product pages, collections, CMS and checkout optimizations. Design, front-end build and merchant setup so you sell from day one.
Conversion Optimization
Redesign product pages and checkout flows to cut drop-off — clear hierarchy, persuasive microcopy and simplified options that lift purchase rate and AOV.
Brand & Visual Design
Brand-led homepages and product presentation that build trust — photography guidance, layout systems and component libraries.
Performance & SEO
Fast-loading templates, semantic markup, accessible structure and on-page SEO to improve discoverability and reduce bounce.
UX for Product Discovery
Filters, cross-sell sections and intuitive navigation that shorten the path to purchase and surface complementary products.
Ongoing Support & Iteration
Post-launch support, A/B test recommendations and iterative improvements focused on the metrics that matter.
Selected work
Concepts & demos.
Design concepts demonstrating conversion-driven solutions.
Riviera
DTC clothing — conceptHigh browse-to-cart friction for seasonal collections. Fixed with improved product hierarchy, size guidance and simplified variant selection.
Maison & Co.
Home goods — conceptLow conversion on hero launches. A focused hero with social proof, product bundles and staggered CTAs to raise average order value.
Bloom & Curate
Beauty brand — demoConfusing product options slowed checkout. A guided product selector, streamlined checkout and loyalty strip improved repeat-purchase clarity.
QuickCart
Fast checkout — conceptCart abandonment from long flows. A minimalist one-step checkout with saved-cart messaging and clear trust markers for faster completion.
These are concept projects meant to show approach and outcomes — I adapt the same patterns to your brand and product set.
Process
Clear steps, predictable timelines.
Strategy & brief
Define goals, KPIs, product priorities and launch scope in a short, actionable brief.
Design
Wireframes and high-fidelity pages built around product presentation, trust and conversion paths.
Build
Fast front-end with performance and accessibility in mind. Staging review and merchant setup included.
Launch & iterate
Launch, validate metrics and prioritise follow-ups from real user data.
Why work with a solo designer
Less overhead, more outcomes.
Direct line
One point of accountability for both design and delivery — consistent decisions, faster turnarounds.
Fast turnaround
Streamlined process and fixed-scope packages reduce back-and-forth and speed to market.
No agency overhead
You pay for design and build, not account-management layers or excess meetings.
Metrics-driven
Every decision ties to a clear outcome: conversion, AOV and checkout completion.
Contact
Start with a short consult.
A quick 20-minute call to scope priorities and timelines. Reply with a short note about your product, traffic and timeline — I'll respond within one business day.